About us

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Tina Maia
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Your Reliable Business Partner

Chocolate Commerce

Welcome to Chocolate Commerce!

Founded in 2016 by Tina Maia, our e-commerce sales consulting firm is here to offer a flexible solution for agencies and technology vendors seeking experienced and consultative sales directors without needing a full-time, permanent hire.

With over 20 years of sales experience, including 13 years in the e-commerce industry, Tina Maia brings a wealth of knowledge to our team.

Her extensive network and excellent relationships with retailers of all sizes and across various industries make Chocolate Commerce a go-to choice for your sales needs.

Tina has previously held positions at Corra and Live Area, further solidifying her expertise in the field.

Located in the beautiful Chiltern Hills in Buckinghamshire, our proximity to major airports like Heathrow and Luton allows us to attend meetings and pitches anywhere in the UK easily.

Our convenient location ensures that we can fly to your destination if required.

As a female founder, Tina Maia has triumphed in the competitive world of e-commerce tech sales. Her dedication extends beyond business success; she also actively supports women in tech and sales, offering mentorship programs designed explicitly for fellow single mothers who are entrepreneurs.

Join us at Chocolate Commerce, where we blend expertise, passion, and a strong belief in fostering diversity and empowerment within the industry.

How can Chocolate Commerce assist you in achieving your e-commerce sales goals?

Why choose Chocolate Commerce

20+ Years of Experience
E-Commerce services and technology is generally requires a knowledgeable and consultative sales approach. Using inexperienced BDR’s to sell services and products that require a broad understanding of a unique ecosystem is proving futile.
Best Industry Experts
Chocolate Commerce will establish what your business requires for support and work together with you to architect a roadmap that fits your needs and budgets where you can utilise my experience and relationships without the cost of a full time hire.
Fast & Effective Solutions
Chocolate Commerce offers end to end sales to Ecommerce technology providers who may be testing new markets, products or services and don’t want to commit to a full time hire at director level or earlier stage businesses looking to take their product to market but may not be ready to hire on a permanent basis.
Flexible Pricing
Chocolate Commerce works on a retainer basis for a minimum 6 month contract. In order to be effective we recommend a minimum of 40 hours per month. Chocolate Commerce hourly rate is £100. Commission for sales efforts will be agreed by us depending on your structure and margins. No hidden Costs/ Fees and no minute counting… If it takes extra time to get the deal done, we give whatever it takes.
End To End Sales
Hiring a full time sales director with the required experience and connections is difficult, time consuming and extremely expensive, there’s also a risk of poor cultural fit which could cost even more time and money. Chocolate Commerce enables businesses to benefit from 20+ years sales experience and a decade of industry connections and knowledge on a flexible, financially viable basis. As a consultant I work as a chameleon team member who will seamlessly represent you as you would expect of a full time, senior sales director.
Recent Deals Closed
FlowerBx, Merci Maman, Astley Clarke, Labels Fashion, Truffle Hunter, Sue Ryder, Pen Heaven, Parrot Print, Gold Collagen, Funkin Cocktails, LSA International, Close Parent, Boux Avenue, Home AV Direct ... Average deal value £100,000+

A Word From The Founder

My business has grown with my baby… I started Chocolate Commerce after having my 2nd child back in 2016.

My two children are the reason I never give up.

There are still some people out there who think it's a disadvantage to hire mothers, but they are so wrong.

No one can get more done in less time than a woman with bills and a mortgage to pay, a school run to do, plays to attend, and booboos to kiss.

Tina Maia

Female Founder & CEO

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